| 000 | 01343cam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250930132938.0 | ||
| 008 | 120216s2008 xxua i 001 0 eng d | ||
| 020 |
_a9780071277471 [IE] _cHadiah |
||
| 039 | 9 |
_a201207022136 _blan _c201206281416 _dhendon _c201206281408 _dhendon _y02-16-2012 _zlatihan |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.13.M378 2008 | ||
| 090 |
_aHF5415.13 _b.M378 2008 |
||
| 100 | 1 | _aCannon, Joseph P. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cJoseph P. Cannon, William D. Perreault, E. Jerome McCarthy. |
| 250 | _a16th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Education, _c2008. |
||
| 300 |
_a1 v. (various pagings) : _bill. (col.) ; _c28 cm. |
||
| 500 | _aInternational edition. | ||
| 500 | _aPrevious publication entitled'Basic marketing : a global-managerial approach' by E. Jerome McCarthy and William D. Perreault published by McGraw-Hill. | ||
| 504 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aPerreault, William D. _945277 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome). _949852 |
|
| 907 |
_a.b15243618 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.M378 2008 |
||
| 914 | _avtls003487942 | ||
| 990 | _aha | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_at _b2012-03-02 _cm _da _feng _gxxu _y0 _z.b15243618 |
||
| 999 |
_c508449 _d508449 |
||