000			02015nam a2200409 a 4500
005			20250930132900.0
008			120118s2012 caua b 001 0 eng
020			_a9788132105190 (hbk. : set) _cRM337.43
039		9	_a201210221700 _bzabidah _c201210221646 _dzabidah _c201210221641 _dzabidah _c201209181548 _drasyilla _y01-18-2012 _zmazarita
090			_aHF5415.K6244
090			_aHF5415 _b.K6244
100	1		_aKotler, Philip.
245	1	0	_aLegends in marketing / _cPhilip Kotler.
260			_aThousand Oaks, Calif. : _bSAGE Publications, _c2012
300			_a9 v. : _bill ; _c24 cm.
490	0		_aLegends in marketing.
504			_aIncludes bibliographical references and index.
505	0		_gv. 1. _tMarketing theory and orientations - _gv. 2. _tAnalytical marketing - _gv. 3. _tCreating and managing the product mix - _gv. 4. _tImproving the role and practice of marketing - _gv. 5. _tStrategic marketing - _gv. 6. _tGlobalization and international marketing competition - _gv. 7. _tMarketing in the new economy - _gv. 8. _tBroadening the concept and applications of marketing - _gv. 9. _tThe social and ethical side of marketing.
650		0	_aMarketing. _960389
650		0	_aMarketing research. _960390
740	0	2	_aMarketing theory and orientations ; _nv. 1.
740	0	2	_aAnalytical marketing ; _nv. 2.
740	0	2	_aCreating and managing the product mix ; _v. 3.
740	0	2	_aImproving the role and practice of marketing ; _nv. 4.
740	0	2	_aStrategic marketing ; _nv. 5.
740	0	2	_aGlobalization and international marketing competition ; _nv. 6.
740	0	2	_aMarketing in the new economy ; _nv. 7.
740	0	2	_aBroadening the concept and applications of marketing ; _nv. 8.
740	4	2	_aThe social and ethical side of marketing ; _nv. 9.
907			_a.b15231045 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.K6244
914			_avtls003486619
990			_aza
991			_aFakulti ekonomi dan Pengurusan
998			_at _b2012-05-01 _cm _da _feng _gcau _y0 _z.b15231045
999			_c507205 _d507205