| 000 | 01046nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250918150417.0 | ||
| 008 | 120103s2012 xxka 001 0 eng | ||
| 020 |
_a9780273753360 _cRM743.38 |
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| 039 | 9 |
_a201202021301 _bbaizura _c201202021258 _dbaizura _y01-03-2012 _zidah |
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| 040 | _aUKM | ||
| 090 | _aHF5415.13.K64 2012 | ||
| 090 |
_aHF5415.13 _b.K64 2012 |
||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a14th ed. | ||
| 260 |
_aEssex : _bPearson Prentice Hall, _c2012. |
||
| 300 |
_a1 v. (various pagings) : _bcol. ill. ; _c29 cm. |
||
| 500 | _aGlobal edition. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 | 0 |
_aKeller, Kevin Lane, _d1956- |
| 907 |
_a.b1522286x _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.K64 2012 |
||
| 914 | _avtls003485724 | ||
| 990 | _anm | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2012-03-01 _cm _da _feng _gxxk _y0 _z.b1522286x |
||
| 999 |
_c506387 _d506387 |
||