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020 _cRM 539.32
039 9 _a201112292024
_bnorsiah
_c201112290957
_drosma
_c201112051604
_dfakrul
_y11-16-2011
_zfakrul
040 _aUKM
090 _advd HF5415.13
_b.O644
245 0 0 _aOperations management [videorecording] :
_ba case study of a hotel /
_cVideo Education Australasia ; director, Mark Pearce ; writer, Louisa Dent
260 _aBendigo, Vic. :
_bVideo Education Australasia,
_c2009
300 _a1 videodisc (27 min.) :
_bsd., col. ;
_c4 3/4 in.
511 0 _aVoive over: Jane Lundmark
520 _aService providers are essential in our economy. Where would we be without hospitals, cleaning companies, accounting firms and hairdressers? But it can be difficult to apply concepts of operations management to these businesses. Focusing on the operational processes, this program takes you behind the scenes, learning about the four strategic areas of operations; facilities, materials, quality and technology, applying them to a service provider and showing how various strategies can be used to improve business performance. A great insight into the unique aspects of services marketing.
538 _aDVD format
650 0 _aMarketing
_xManagement.
650 0 _aOperations management.
650 0 _aHotel Management
_xCase studies
650 0 _aService industries
_xMarketing
_xManagement.
700 1 _aPearce, Mark,
_edirection
_958236
700 1 _aDent, Louisa,
_ewriting
710 2 _aVideo Education Australasia
907 _a.b15195806
_b2021-05-28
_c2019-11-12
942 _c5
_n0
_kdvd HF5415.13 .O644
914 _avtls003482887
990 _armh
991 _aFakulti Sains Sosial & Kemanusiaan
998 _at
_b2011-03-11
_cm
_dg
_feng
_gat
_y0
_z.b15195806
999 _c503792
_d503792