| 000 | 01067nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250918145600.0 | ||
| 008 | 111115s2008 nyua b 001 0 eng | ||
| 020 | _a0230606229 | ||
| 020 |
_a9780230606227 (hbk.) _cRM80.34 |
||
| 039 | 9 |
_a201305142132 _bzaina _c201112051613 _drosli _c201111151528 _dsanusi _y11-15-2011 _zsanusi |
|
| 040 | _aUKM | ||
| 090 | _aHD69.B7H638 | ||
| 090 |
_aHD69.B7 _bH638 |
||
| 100 | 1 | _aHollis, Nigel. | |
| 245 | 1 | 4 |
_aThe global brand : _bhow to create and develop lasting brand value in the world market / _cNigel Hollis. |
| 260 |
_aNew York, NY : _bPalgrave MacMillan, _c2008. |
||
| 300 |
_axvii, 254 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 239-246) and index. | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aBranding (Marketing). | |
| 907 |
_a.b15194449 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHD69.B7H638 |
||
| 914 | _avtls003482751 | ||
| 990 | _ark4 | ||
| 991 | _aPusat Pengajian Siswazah Perniagaan | ||
| 998 |
_at _b2011-02-11 _cm _da _feng _gnyu _y0 _z.b15194449 |
||
| 999 |
_c503656 _d503656 |
||