| 000 | 01333nam a2200361 a 4500 | ||
|---|---|---|---|
| 005 | 20250918145600.0 | ||
| 008 | 111115s2009 enkab bi 001 0 eng | ||
| 020 |
_a9780230230736 (hbk.) _cRM138.33 |
||
| 020 | _a0230230733 (hbk.) | ||
| 039 | 9 |
_a201304172122 _blan _c201112061009 _drosli _c201111151525 _dsanusi _y11-15-2011 _zsanusi |
|
| 040 | _dUKM | ||
| 090 | _aG155.A1G647 | ||
| 090 |
_aG155.A1 _bG647 |
||
| 100 | 1 | _aGovers, Robert. | |
| 245 | 1 | 0 |
_aPlace branding : _bglocal, virtual and physical identities, constructed, imagined and experienced / _cRobert Govers and Frank Go. |
| 260 |
_aBasingstoke : _bPalgrave MacMillan, _c2009. |
||
| 300 |
_axiv, 324 p. : _bill., maps ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aPlace marketing. | |
| 650 | 0 |
_aTourism _xMarketing. |
|
| 650 | 0 |
_aPlace marketing _zUnited Arab Emirates _zDubai _vCase studies. |
|
| 650 | 0 |
_aTourism _zUnited Arab Emirates _zDubai _vCase studies. |
|
| 650 | 7 |
_aStandortmarketing _2stw |
|
| 650 | 7 |
_aMarkenartikel _2stw |
|
| 700 | 1 | _aGo, Frank M. | |
| 907 |
_a.b15194437 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kG155.A1G647 |
||
| 914 | _avtls003482750 | ||
| 990 | _ark4 | ||
| 991 | _aPusat Pengajian Siswazah Perniagaan | ||
| 998 |
_at _b2011-02-11 _cm _da _feng _genk _y0 _z.b15194437 |
||
| 999 |
_c503655 _d503655 |
||