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005			20250930132632.0
006			m d
007			cr un|||||||||
008			111024s2011 enka o 000 0 eng d
020			_a9780857248985 (electronic bk.)
039		9	_a201110251156 _bruzita _y10-24-2011 _zruzita
090			_aHF5415.2 _b.R48 2011
245	0	0	_aReview of marketing research _h[electronic resource] : _bspecial issue : marketing legends / _cedited by Naresh K. Malhotra.
260			_aBingley, U.K. : _bEmerald, _c2011.
300			_a1 online resource (xix, 351 p.) : _bill.
490	0		_aReview of marketing research, _x1548-6435 ; _vv. 8
505	0		_aReflections on a scholarly career : from inside out and back again / Richard P. Bagozzi -- Legends in marketing : a review of Shelby D. Hunt's volumes / Shelby D. Hunt, Shannon B. Rinaldo -- Philip Kotler's contributions to marketing theory and practice / Philip Kotler -- Looking through the marketing lens : my journey so far ... / V. Kumar -- Personal reflections on my research contributions to marketing / Naresh K. Malhotra -- Some personal reflections on pricing research / Kent B. Monroe -- A journey of an accidental marketing scholar / Balaji C. Krishnan, Jagdish N. Sheth -- Yoram'Jerry' Wind's contributions to marketing / Yoram'Jerry' Wind -- Lessons learned during a career / Gerald Zaltman.
520			_aThis volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.
538			_aMode of access: World Wide Web.
650		0	_aMarketing research. _960390
700	1		_aNaresh K. Malhotra.
776	1		_z9780857248978
856	4	0	_uhttps://eresourcesptsl.ukm.remotexs.co/login?url=http://www.emeraldinsight.com/1548-6435/8
907			_a.b15181893 _b2022-04-06 _c2019-11-12
942			_n0 _kHF5415.2 .R48 2011
914			_avtls003481440
998			_ae _b2011-11-10 _cm _dz _feng _genk _y0 _z.b15181893
999			_c502415 _d502415