| 000 | 01201nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250930132603.0 | ||
| 006 | m d | ||
| 007 | cr nn 008maaau | ||
| 008 | 111010s2009 gw s j eng d | ||
| 020 |
_a9783834983725 _qelectronic book |
||
| 039 | 9 |
_a201110101739 _bruzita _y10-10-2011 _zruzita |
|
| 100 | 1 | _aOetting, Martin. | |
| 245 | 1 | 0 |
_aRipple effect _h[electronic resource] : _bhow empowered involvement drives word of mouth / _cby Martin Oetting. |
| 260 |
_aWiesbaden : _bGabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, _c2009. |
||
| 300 |
_axviii, 151 pages : _billustrations, digital. |
||
| 650 | 0 | _aWord-of-mouth advertising. | |
| 650 | 0 | _aBusiness referrals. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 |
_aMarketing. _960389 |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 856 | 4 | 0 | _uhttps://eresourcesptsl.ukm.remotexs.co/login?url=http://dx.doi.org/10.1007/978-3-8349-8372-5 |
| 907 |
_a.b15171899 _b2024-02-26 _c2019-11-12 |
||
| 942 | _n0 | ||
| 914 | _avtls003480354 | ||
| 998 |
_ae _b2011-10-10 _cm _dz _feng _ggw _y0 _z.b15171899 |
||
| 999 |
_c501427 _d501427 |
||