| 000 | 01374nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250930132441.0 | ||
| 008 | 110822s2011 nyua b 001 0 eng | ||
| 020 |
_a9780073529950 (alk. paper) _cRM606.59 |
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| 020 | _a0073529958 (alk. paper) | ||
| 039 | 9 |
_a201201251536 _bzaina _c201110311235 _dzaina _c201110281717 _dzaina _c201110271731 _dzaina _y08-22-2011 _zrasyilla |
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| 040 | _aUKM | ||
| 090 | _aHF5415.13.M378 2011 | ||
| 090 |
_aHF5415.13 _b.M378 2011 |
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| 100 | 1 |
_aPerreault, William D. _945277 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a18th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _c2011. |
||
| 300 |
_axxxix, 746, [41] p. : _bill. (some col.) ; _c29 cm. |
||
| 500 | _aRevised ed. of Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _949852 |
|
| 907 |
_a.b15142826 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.M378 2011 |
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| 914 | _avtls003477262 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2011-09-08 _cm _da _feng _gnyu _y0 _z.b15142826 |
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| 999 |
_c498556 _d498556 |
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