000			01674cam a2200349 a 4500
005			20250930132418.0
008			110815s2010 nyua bi 001 0 eng
020			_a9780415495097 (hb) _cRM603.60
020			_a9780415495172 (pb)
020			_a0203857127 (eb)
039		9	_a201109141641 _bariff _c201108161458 _dsanusi _y08-15-2011 _zsanusi
040			_aUKM
090			_aHD30.22.F537 2010
090			_aHD30.22 _b.F537 2010
100	1		_aFisher, Timothy C. G., _d1959-
245	1	0	_aManagerial economics : _ba strategic approach / _cTimothy C. G. Fisher, David Prentice and Robert Waschik.
250			_a2nd ed.
260			_aNew York, NY : _bRoutledge, _c2010.
300			_axi, 388 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.
650		0	_aManagerial economics.
650		0	_aGame theory. _959824
700	1		_aPrentice, David.
700	1		_aWaschik, Robert G., _d1962-
907			_a.b15134131 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHD30.22.F537 2010
914			_avtls003476323
991			_aPusat Pengajian Siswazah Perniagaan (GSB)
998			_at _b2011-02-08 _cm _da _feng _gnyu _y0 _z.b15134131
999			_c497706 _d497706