| 000 | 01039nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250930132412.0 | ||
| 008 | 110812s2011 maua b 001 0 eng | ||
| 020 |
_a9780136118749 _cRM725.00 |
||
| 039 | 9 |
_a201202021519 _bbaizura _c201201031626 _didah _y08-12-2011 _zidah |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.122.L68 2011 | ||
| 090 |
_aHF5415.122 _b.L68 2011 |
||
| 100 | 1 | _aLovelock, Christopher H. | |
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher H. Lovelock. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bPearson, _c2011. |
||
| 300 |
_a648 p. : _bill. ; _c25 cm. |
||
| 500 | _aGlobal edition. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing |
|
| 650 | 0 |
_aMarketing _960389 |
|
| 907 |
_a.b15131634 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.122.L68 2011 |
||
| 914 | _avtls003476064 | ||
| 990 | _anm | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2011-12-08 _cm _da _feng _gmau _y0 _z.b15131634 |
||
| 999 |
_c497459 _d497459 |
||