| 000 | 01030cam a2200289 a 4500 | ||
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| 005 | 20250918143853.0 | ||
| 008 | 110812s2011 enka bi 001 0 eng | ||
| 020 |
_a9780273726227 (pbk.) _cRM306.00 |
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| 039 | 9 |
_a201201251712 _bariff _c201112281524 _didah _c201108121505 _didah _y08-12-2011 _zidah |
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| 040 | _aUKM | ||
| 090 | _aHF1416.H65 2011 | ||
| 090 |
_aHF1416 _b.H65 2011 |
||
| 100 | 1 | _aHollensen, Svend. | |
| 245 | 1 | 0 |
_aGlobal marketing : _ba decision-oriented approach / _cSvend Hollensen. |
| 250 | _a5th ed. | ||
| 260 |
_aHarlow, England : _bFinancial Times Prentice Hall, _c2011. |
||
| 300 |
_axliii, 756 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 |
_aExport marketing _vCase studies. |
|
| 907 |
_a.b1513118x _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF1416.H65 2011 |
||
| 914 | _avtls003476018 | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2011-12-08 _cm _da _feng _genk _y0 _z.b1513118x |
||
| 999 |
_c497417 _d497417 |
||