| 000 | 01096cam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250918143853.0 | ||
| 008 | 110812s2012 njua bi 001 0 eng | ||
| 010 | _a2010-020497 | ||
| 020 |
_a9780136028048 _cRM538.00 |
||
| 020 | _a0136028047 | ||
| 039 | 9 |
_a201201261126 _bariff _c201112281638 _didah _c201108121446 _didah _y08-12-2011 _zidah |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.13.M663 | ||
| 090 |
_aHF5415.13 _b.M663 |
||
| 100 | 1 | _aMooradian, Todd A. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cTodd A. Mooradian, Kurt Matzler, Lawrence J. Ring. |
| 260 |
_aBoston, MA : _bPearson Prentice Hall, _c2012. |
||
| 300 |
_axxiv, 384 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 | _aMatzler, Kurt. | |
| 700 | 1 | _aRing, Lawrence J. | |
| 907 |
_a.b15131117 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.M663 |
||
| 914 | _avtls003476010 | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2011-12-08 _cm _da _feng _gnju _y0 _z.b15131117 |
||
| 999 |
_c497410 _d497410 |
||