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020 _a9781442517011
_cRM345.33
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_c201112281636
_didah
_y08-12-2011
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040 _aUKM
043 _au-at---
_au-nz---
_aas-----
090 _aHD9989.A8 L645 2011
090 _aHD9989 .A8
_bL645 2011
100 1 _aLovelock, Christopher H.
245 1 0 _aServices marketing :
_bAsia Pacific and Australia /
_cChristopher Lovelock, Paul Patterson, Jochen Wirtz.
250 _a5th ed.
260 _aFrenchs Forest, N.S.W. :
_bPearson Australia,
_c2011.
300 _axx, 564 p. :
_bill. ; 26 cm.
504 _aIncludes bibliograhical references and index.
650 0 _aService industries
_zAustralia
_xMarketing.
650 0 _aService industries
_zNew Zealand
_xMarketing.
650 0 _aService industries
_zAsia, Southeastern
_xMarketing.
700 1 _aPatterson, Paul G.
700 1 _aWirtz, Jochen.
907 _a.b15131105
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHD9989.A8 L645 2011
914 _avtls003476009
990 _aha
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2011-12-08
_cm
_da
_feng
_gat
_y0
_z.b15131105
999 _c497409
_d497409