000 01671nam a22003378a 4500
005 20250918143852.0
008 110812s2012 maua 001 0 eng
020 _a9780135046609 (pbk.)
_cRM275.50
020 _a0135046602
039 9 _a201305220906
_brosli
_c201305220906
_drosli
_c201112281633
_didah
_c201108121212
_didah
_y08-12-2011
_zidah
040 _aDLC
_cDLC
_dUKM
090 _aHF5437.F536
090 _aHF5437
_b.F536
100 1 _aFiorito, Susana.
245 1 0 _aRetail buying :
_bpractices and policies in a global economy /
_cSusan S. Fiorito, Myron Gable.
260 _aBoston :
_bPearson Prentice Hall,
_c2012.
300 _ax, 543 p. :
_bill. ;
_c27 cm
504 _aincludes index
505 0 _aIntroduction to retail buying -- Why consumers buy -- A basic understanding of financial statements and ratios -- Determination of markup and pricing of merchandise -- Essentials of markdown management -- The merchandise budget planning process -- Assortment planning -- Branding -- Selecting, categorizing & evaluating vendor relationships and performance -- The legal environment and negotiating with vendors -- Advertising and sales promotion -- Merchandise resources -- Buying in a global marketplace -- The basics of fashion -- Technology trends in the buying process.
650 0 _aPurchasing.
650 0 _aMerchandising.
650 0 _aRetail trade.
700 1 _aGable, Myron,
_d1927-
907 _a.b15131026
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHF5437.F536
914 _avtls003476001
990 _ark4
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2011-12-08
_cm
_da
_feng
_gmau
_y0
_z.b15131026
999 _c497402
_d497402