| 000 | 01158nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250930132410.0 | ||
| 008 | 110812s2012 maua b 001 0 eng | ||
| 010 | _a2010-052017 | ||
| 020 |
_a9780132167123 (hbk.) _cRM782.50 |
||
| 020 | _a0132167123 (hbk.) | ||
| 039 | 9 |
_a201504031048 _blatihan _c201206110911 _dzabidah _c201205221032 _didah _c201108121207 _didah _y08-12-2011 _zidah |
|
| 040 | _dUKM | ||
| 090 | _aHF5415.K636 2012 | ||
| 090 |
_aHF5415 _b.K636 2012 |
||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a14th ed. | ||
| 260 |
_aBoston, Mass. : _bPearson Prentice Hall, _c2012. |
||
| 300 |
_axxiv, 613, [97] p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBuku bacaan asas fakulti | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.) |
|
| 907 |
_a.b15130976 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.K636 2012 |
||
| 914 | _avtls003475995 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2011-12-08 _cm _da _feng _gmau _y0 _z.b15130976 |
||
| 999 |
_c497397 _d497397 |
||