000			01603cam a22003134a 4500
005			20250918143852.0
008			110812s2011 maua bi 001 0 eng
020			_a9780136089360 (alk. paper) _cRM268.00
020			_a0136089364 (alk. paper)
039		9	_a201201261133 _bariff _c201201031244 _didah _c201108121154 _didah _y08-12-2011 _zidah
040			_aUKM
090			_aHF5415.13.W66 2011
090			_aHF5415.13 _b.W66 2011
100	1		_aWood, Marian Burk.
245	1	4	_aThe marketing plan handbook / _cMarian Burk Wood.
250			_a4th ed.
260			_aBoston : _bPrentice Hall, _c2011.
300			_axiv, 210 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing planning : new urgency, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix sample marketing plan : SonicSuperphone.
650		0	_aMarketing _xManagement _vHandbooks, manuals, etc.
907			_a.b15130915 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.13.W66 2011
914			_avtls003475988
991			_aFakulti Ekonomi & Pengurusan
998			_at _b2011-12-08 _cm _da _feng _gmau _y0 _z.b15130915
999			_c497392 _d497392