| 000 | 01110nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250918143852.0 | ||
| 008 | 110812s2010 xxk 001 0 eng | ||
| 020 |
_a9780273721383 _cRM306.00 |
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| 039 | 9 |
_a201202221459 _bbaizura _c201201031238 _didah _y08-12-2011 _zidah |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.123.D46 2010 | ||
| 090 |
_aHF5415.123 _b.D46 2010 |
||
| 100 | 1 | _aDe Pelsmacker, Patrick | |
| 245 | 1 | 0 |
_aMarketing communications : _ba European perspective / _cPatrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. |
| 250 | _a4th ed. | ||
| 260 |
_aHarlow : _bPearson, _c2010. |
||
| 300 |
_axxiii, 660 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aGeuens, Maggie. | |
| 700 | 1 | _aBergh, Joeri Van den. | |
| 907 |
_a.b15130861 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.123.D46 2010 |
||
| 914 | _avtls003475983 | ||
| 990 | _anm | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2011-12-08 _cm _da _feng _gxxk _y0 _z.b15130861 |
||
| 999 |
_c497388 _d497388 |
||