| 000 | 01124nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250918143733.0 | ||
| 008 | 110728s2012 nyua bi 001 0 eng | ||
| 020 |
_a9780078028915 (alk. paper) _cRM207.73 |
||
| 020 | _a0078028914 (alk. paper) | ||
| 039 | 9 |
_a201203221433 _blan _c201203211533 _dhendon _c201203211533 _dhendon _c201201261848 _dlan _y07-28-2011 _zidah |
|
| 040 | _aUKM | ||
| 090 | _aHF5823.A794 | ||
| 090 |
_aHF5823 _b.A794 |
||
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aAdvertising / _cWilliam F. Arens, David H. Schaefer, Michael Weigold. |
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _c2012. |
||
| 300 |
_axiii, 498 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aSchaefer, David H. | |
| 700 | 1 | _aWeigold, Michael. | |
| 907 |
_a.b15113425 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5823.A794 |
||
| 914 | _avtls003474102 | ||
| 990 | _azsz/ha | ||
| 991 | _aInstitut Kajian Etnik - KITA | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2011-02-07 _cm _da _feng _gnyu _y0 _z.b15113425 |
||
| 999 |
_c495695 _d495695 |
||