| 000 | 01319nam a22003618a 4500 | ||
|---|---|---|---|
| 005 | 20250918143733.0 | ||
| 008 | 110728s2012 nyua bi 001 0 eng | ||
| 020 |
_a9780073404868 (hbk.) _cRM610.42 |
||
| 020 | _a0073404861 (hbk.) | ||
| 039 | 9 |
_a201408060834 _blatihan _c201308221306 _dfati _c201202081007 _dlan _c201202021453 _dhendon _y07-28-2011 _zidah |
|
| 040 | _aUKM | ||
| 090 | _aHF5823.B387 2012 | ||
| 090 |
_aHF5823 _b.B387 2012 |
||
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a9th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _c2012. |
||
| 300 |
_axxxiv, 828 p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBuku bacaan asas fakulti | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A. | |
| 907 |
_a.b15113322 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5823.B387 2012 |
||
| 914 | _avtls003474092 | ||
| 990 | _ark4 | ||
| 991 | _aInstitut Kajian Etnik - KITA | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2011-02-07 _cm _da _feng _gnyu _y0 _z.b15113322 |
||
| 999 |
_c495685 _d495685 |
||