000			02300nam a2200349 a 4500
005			20250918142617.0
008			110719s2010 nyua b 001 0 eng
020			_a9780553807639 (hbk.) _cRM76.35
020			_a0553807633 (hbk.)
039		9	_a201108091438 _brosli _y07-19-2011 _zrahah
040			_aUKM
090			_aBF619.A9966
090			_aBF619 _b.A9966
100	1		_aAyres, Ian.
245	1	0	_aCarrots and sticks : _bunlock the power of incentives to get things done / _cIan Ayres.
260			_aNew York : _bBantam Books, _cc2010.
300			_axx, 218 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThaler's apples -- Incentives versus commitments -- Losses loom large -- That nagging feeling -- Maintenance and mindfulness -- What commitments say about you -- Antonio's problems -- A commitment store.
520			_aThe part-owner of StickK.com uses research into incentives and punishments to introduce the concept of'commitment contracts,' an easy strategy for setting and achieving goals that is already in use by successful companies and individuals across America. Ayres shares engaging, often astounding, real-life stories that show the carrot-and-stick principle in action, from the compulsive sneezer who needed a'stick' (the potential loss of $50 per week to a charity he didn't like) to those who need a carrot with their stick (the New York Times columnist who quit smoking by pledging a friend $5,000 per smoke . . . if she would do the same for him). You'l learn why you might want to hire a'professional nagger' whom you'll do anything to avoid- no, your spouse won't do!- and how you can'hand-tie' your future self to accomplish what you want done now. You'll find out how a New Zealand ad exec successfully'sold his smoking addiction', and why Zappos offered new employees $2,000 to quit cigarettes.
650		0	_aCommitment (Psychology)
650		0	_aIncentive (Psychology)
650		0	_aMotivation (Psychology)
650		0	_aEconomics _xPsychological aspects.
907			_a.b15100364 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kBF619.A9966
914			_avtls003472719
990			_ark4
991			_aFakulti Pendidikan
998			_at _b2011-06-07 _cm _da _feng _gnyu _y0 _z.b15100364
999			_c494405 _d494405