000 01215nam a2200337 a 4500
005 20250918142543.0
008 110714s2010 nyua b 001 0 eng
010 _a2009-040648
020 _a9780415473262 (hbk.)
_cRM478.14
020 _a0415473268 (hbk.)
039 9 _a201206201511
_bzabidah
_c201205281600
_didah
_c201205281600
_didah
_c201107140943
_didah
_y07-14-2011
_zidah
040 _aDLC
_dUKM
090 _aHD9980.5.S584
090 _aHD9980.5
_b.S584
100 1 _aSkalen, Per.
245 1 0 _aManaging service firms :
_bthe power of managerial marketing /
_cPer Sk{uA86C}{u296E}.
260 _aNew York :
_bRoutledge,
_c2010.
300 _axii, 185 p. :
_bill. ;
_c24 cm.
490 1 _aRoutledge interpretive marketing research ;
_v11.
504 _aIncludes bibliographical references and index.
650 0 _aService industries.
650 0 _aMarketing
_xManagement.
830 0 _aRoutledge interpretive marketing research series ;
_v11.
907 _a.b15094558
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHD9980.5.S584
914 _avtls003472122
990 _aza
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2011-01-07
_cm
_da
_feng
_gnyu
_y0
_z.b15094558
999 _c493840
_d493840