000			02805nam a2200349 a 4500
005			20250918142543.0
008			110714s2010 enka b 001 0 eng
020			_a9780521766944 (hbk.) _cRM289.94
020			_a9780521747554 (pbk.)
039		9	_a201110251330 _bzabidah _c201108221720 _drasyilla _c201107140934 _didah _y07-14-2011 _zidah
040			_aUKM _erda
090			_aHB835.D488
090			_aHB835 _b.D488
100	1		_aDevinney, Timothy M. _q(Timothy Michael), _d1956- _eauthor.
245	1	4	_aThe myth of the ethical consumer / _cTimothy M. Devinney, Pat Auger, Giana M. Eckhardt.
264		1	_aCambridge : _bCambridge University Press, _c2010.
300			_axvii, 240 p. : _bill. ; _c23 cm. + _e1 videodisc (DVD-ROM : sd., col. ; 4 3/4 in.)
500			_aBook is accompanied by 1 DVD-ROM, entitled'The myth of the ethical consumer' bearing the same call number and available at Koleksi Media
504			_aIncludes bibliographical references and index.
520			_a'Do consumers really care where products come from and how they are made? Is there such a thing as an'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption'-- _cProvided by publisher.
520			_a'The Ethical Consumer and Myth The notion of ethical consumers has evolved over the last 25 or more years from an almost exclusive focus on environmental issues to a concept that more broadly incorporates matters of conscience, only to return to its'green' roots with the recent concerns about global climate change'-- _cProvided by publisher.
538			_aSystem requirements for accompanying DVD-ROM: Windows Media Player or similar; DVD-ROM drive.
650		0	_aConsumption (Economics) _xMoral and ethical aspects.
700	1		_aAuger, Pat.
700	1		_aEckhardt, Giana M.
907			_a.b15094522 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHB835.D488
914			_avtls003472119
990			_aza
991			_aFakulti Ekonomi dan Pernigaaan
998			_at _b2011-01-07 _cm _da _feng _genk _y0 _z.b15094522
999			_c493838 _d493838