000			02189nam a2200361 a 4500
005			20250918142542.0
008			110714s2010 enk b 001 0 eng
010			_a2009-036646
020			_a9780521898263 (hbk.) _cRM292.13
020			_a0521898269 (hbk.)
020			_a9780521726900 (pbk.)
020			_a0521726905 (pbk.)
039		9	_a201207160842 _bzabidah _c201206270932 _didah _c201206270932 _didah _c201107140920 _didah _y07-14-2011 _zidah
040			_dUKM
090			_aHD69.B7K677
090			_aHD69.B7 _bK677
100	1		_aKornberger, Martin, _d1974-
245	1	0	_aBrand society : _bhow brands transform management and lifestyle / _cMartin Kornberger.
260			_aCambridge, UK. : _bCambridge University Press, _c2010.
300			_axx, 308 p. ; _c25 cm.
504			_aIncludes bibliographical references (p. 273-291) and index.
520			_a'Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in'--Provided by publisher.
650		0	_aBrand name products.
650		0	_aBrand name products _xManagement.
650		0	_aPopular culture.
907			_a.b15094455 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHD69.B7K677
914			_avtls003472112
990			_aza
991			_aFakulti Ekonomi dan Perniagaaan
998			_at _b2011-01-07 _cm _da _feng _genk _y0 _z.b15094455
999			_c493831 _d493831