000 01073nam a22003134a 4500
005 20250918142533.0
008 110712s2008 enka b 001 0 eng
020 _a9780500514054 (hbk.)
_cRM90.29
020 _a0500514054 (hbk.)
039 9 _a201107261522
_brosli
_y07-12-2011
_zrahah
040 _aUKM
090 _aHF5823.B28
090 _aHF5823
_b.B28
100 1 _aBarry, Pete
_q(Pete S.)
245 1 4 _aThe advertising concept book :
_bthink now, design later : a complete guide to creative ideas, strategies and campaigns /
_cPete Barry.
260 _aLondon :
_bThames & Hudson,
_c2008.
300 _a272 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. 268) and index.
650 0 _aAdvertising.
650 0 _aAdvertising campaigns.
650 0 _aAdvertising copy.
907 _a.b15092902
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHF5823.B28
914 _avtls003471931
990 _ark4
991 _aFakulti Sains Sosial & Kemanusiaan
998 _at
_b2011-12-07
_cm
_da
_feng
_genk
_y0
_z.b15092902
999 _c493689
_d493689