000			02741nam a2200349 a 4500
005			20250930132212.0
008			110707s2010 njua b 001 0 eng
010			_a2010-010869
020			_a9780470580141 (hbk.) _cRM73.65
020			_a0470580143 (hbk.)
039		9	_a201206201527 _bzabidah _c201206141717 _dzabidah _c201206141715 _dzabidah _c201205241614 _didah _y07-07-2011 _zidah
040			_aDLC _dUKM
090			_aHF5415.K448 2010
090			_aHF5415 _b.K448 2010
245	0	0	_aKellogg on marketing / _cedited by Alice M. Tybout, Bobby J. Calder.
250			_a2nd ed.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _c2010.
300			_axix, 426 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520	1		_a'The first edition of Kellogg on Marketing set a high standard with a cutting-edge presentation of the best knowledge and practices in the field. Now, the Second Edition of this benchmark guide breaks new ground, providing fresh perspectives on timeless fundamental issues as well as the latest ideas. This includes''When executives and professionals want thought leadership in marketing, they look to one place: The Kellogg School of Management. For years, Kellogg has set the standard for combining cutting-edge research with real-world insight, sending its graduates to the Marketing departments of today's---and tomor-row's---most dynamic enterprises. Now, Kellogg on Marketing, Second Edition gives you unique access to a complete course on marketing from this program's renowned faculty.''In fully updated and all-new chapters, this Second Edition takes on all the key questions and challenges you'll find in the current marketing landscape, including social media, product innovation, user-generated branding, and more. At the same time, the expert authors convincingly demonstrate how---and which---fundamental concepts continue to guide sound marketing practice.''Building on the coverage in the now-classic first edition, this Second Edition features new material and perspectives on''Whether you're new to marketing or have many year's experience, Kellogg on Marketing, Second Edition supplies you with both strategic insights and on the ground examples so you can deepen your knowledge base and create winning, profitable marketing plans.
650		0	_aMarketing. _960389
700	1		_aTybout, Alice M.
700	1		_aCalder, Bobby J.
710	2		_aJ. L. Kellogg Graduate School of Management. _958556
907			_a.b15088765 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.K448 2010
914			_avtls003471497
990			_aza
991			_aFakulti Ekonomi & Pengurusan
998			_at _b2011-07-07 _cm _da _feng _gnju _y0 _z.b15088765
999			_c493316 _d493316