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| 008 | 110706s2011 enka b 001 0 eng | ||
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_a9780470660157 (hbk.) _cRM107.47 |
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_a201206201523 _bzabidah _c201206180906 _dariff _c201205241530 _didah _c201107061701 _didah _y07-06-2011 _zidah |
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_aThe marketing century : _bhow marketing drives business and shapes society : The Chartered Institute of Marketing / _cedited by Jeremy Kourdi. |
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_aChichester : _bJohn Wiley & Sons, _c2011. |
||
| 300 |
_a272 p. : _bill. ; 23 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 610 | 2 | 0 |
_aChartered Institute of Marketing _xHistory. |
| 650 | 0 |
_aMarketing _xHistory. |
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| 700 | 1 | _aKourdi, Jeremy. | |
| 907 |
_a.b15087347 _b2021-05-28 _c2019-11-12 |
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_c01 _n0 _kHF5415.M346 |
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| 991 | _aFakulti Ekonomi & Pengurusan | ||
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