000			01578cam a2200301 a 4500
005			20250918142422.0
008			110701s2010 njua bi 001 0 eng d
020			_a9780470537190 (cloth) _cRM64.42
039		9	_a201305222127 _blan _c201206152059 _dzaina _c201206151600 _dariff _c201205240931 _didah _y07-01-2011 _zidah
040			_dUKM
090			_aHF5415.1265.F688
090			_aHF5415.1265 _b.F688
100	1		_aFox, Vanessa, _d1972-
245	1	0	_aMarketing in the age of Google : _byour online strategy IS your business strategy / _cVanessa Fox.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _c2010.
300			_axiv, 242 p. _bill.; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aHow search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
650		0	_aInternet marketing.
650		0	_aInternet searching.
650		0	_aWeb search engines.
907			_a.b15081394 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.1265.F688
914			_avtls003470737
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2011-01-07 _cm _da _feng _gnju _y0 _z.b15081394
999			_c492631 _d492631