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| 005 | 20250930132155.0 | ||
| 008 | 110701s2011 njua b 001 0 eng | ||
| 020 |
_a9780470669976 (pbk.) _cRM169.13 |
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| 039 | 9 |
_a201305231817 _bzaina _c201206181532 _dzaina _c201206152116 _dzaina _c201205281215 _didah _y07-01-2011 _zidah |
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| 040 | _dUKM | ||
| 090 | _aHF5415.13.M3794 2011 | ||
| 090 |
_aHF5415.13 _b.M3794 2011 |
||
| 100 | 1 |
_aMcDonald, Malcolm. _940672 |
|
| 245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm McDonald, Hugh Wilson. |
| 250 | _a7th ed. | ||
| 260 |
_aHoboken, N.J. : _bWiley, _c2011. |
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| 300 |
_axvi, 573 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a'Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised.'-- _cProvided by publisher. |
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| 520 |
_a'This book is THE market leader on the topic. Now heading into its 7e its popularity speaks for itself - USP: The book is a rigorous step-by-step guide on how to do marketing planning. The step-by-step approach is taken within each chapter, and from chapter to chapter. - The book includes application questions, exercises at the end of every chapter, and mini-case studies. - An online student resource is available as an accompaniment to the book. - Detailed guidelines on how to implement all the concepts and methodologies outlined in the book to literally handhold the reader throughout the process'-- _cProvided by publisher. |
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| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 700 | 1 |
_aWilson, Hugh, _d1962- |
|
| 856 | 4 | 2 |
_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9780470669976.jpg |
| 907 |
_a.b15081382 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.M3794 2011 |
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| 914 | _avtls003470736 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Eokomi dan Pengurusan | ||
| 998 |
_at _b2011-01-07 _cm _da _feng _gnju _y0 _z.b15081382 |
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| 999 |
_c492630 _d492630 |
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