000			02167nam a2200433 a 4500
005			20250930132155.0
008			110701s2010 xxka ei 001 0 eng d
020			_a9781405161787 (set) _cRM3,240.55 (7 vols.) (1 naskhah RM462.90)
039		9	_a201208031440 _bhayat _c201208031438 _dhayat _c201207041558 _dlan _c201207031158 _dhendon _y07-01-2011 _zidah
040			_aUKM
090			_aHF5412.W538 ruj
090			_aHF5412 _b.W538
245	0	0	_aWiley international encyclopedia of marketing / _ceditors-in-chief : Jagdish N. Seth, Naresh K. Malhotra.
246	3		_aInternational encyclopedia of marketing.
260			_aWest Sussex : _bJohn Wiley & Sons, _c2010.
300			_a7 v. : _bill. ; _c26 cm.
500			_aThis edition first published in 2011.
504			_aIncludes bibliographical references and index.
505	0		_gvo1. 1. _tMarketing strategyy / edited by Robert A. Peterson and Roger A. Kerin -- _gvol. 2. _tMarketing research / edited by Wagner A. Kamakura -- _gvol. 3. _tConsumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- _gv. 4. _tAdvertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- _gvol. 6. _tInternational marketing / edited by Daniel C. Bello and David A. Griffith -- _gvol. 7. Cumulative index.
650		0	_aMarketing _vEncyclopedias.
650		0	_aAdvertising _vEncyclopedias.
650		0	_aConsumption (Economics) _vEncyclopedias.
700	1		_aSheth, Jagdish N. _947692
700	1		_aMalhotra, Naresh K.
740	0		_aMarketing strategy ; _nvol. 1.
740	0		_aMarketing research ; _nvol. 2.
740	0		_aConsumer behavior ; _nvol. 3.
740	0		_aAdvertising and integrated communication ; _nvol. 4.
740	0		_aProduct innovation and management ; _nvol. 5.
740	0		_aInternational marketing ; _nvol. 6.
740	0		_aCumulative index ; _nvol. 7.
907			_a.b15081333 _b2021-05-28 _c2019-11-12
942			_c1 _n0 _kHF5412.W538 ruj
914			_avtls003470731
990			_aha
991			_aRujukan Umum
998			_at _b2011-01-07 _cm _da _feng _gxxk _y0 _z.b15081333
999			_c492625 _d492625