| 000 | 01150nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250918142326.0 | ||
| 008 | 110623s2011 nyua bi 001 0 eng | ||
| 020 |
_a9780073381152 (alk. paper) _cRM409.15 (1 naskhah) |
||
| 020 | _a0073381152 (alk. paper) | ||
| 039 | 9 |
_a201206131853 _blan _c201110311716 _dzaina _c201108221648 _drasyilla _c201106231212 _didah _y06-23-2011 _zidah |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.13.M357 2011 | ||
| 090 |
_aHF5415.13 _b.M357 2011 |
||
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _c2011. |
||
| 300 |
_axv, 352 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMullins, John W. _q(John Walker). |
|
| 907 |
_a.b15072721 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.M357 2011 |
||
| 914 | _avtls003469821 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2011-10-06 _cm _da _feng _gnyu _y0 _z.b15072721 |
||
| 999 |
_c491796 _d491796 |
||