| 000 | 01091nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250918142324.0 | ||
| 008 | 110623s2011 nyua b 001 0 eng | ||
| 020 |
_a9780078028786 (pbk. : alk. paper) _cRM470.19 |
||
| 020 | _a0078028787 (pbk. : alk. paper) | ||
| 039 | 9 |
_a201210220931 _bbaiti _c201209211621 _drahah _c201205251111 _dbaiti _c201110271724 _dzaina _y06-23-2011 _zidah |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.13.M347 | ||
| 090 |
_aHF5415.13 _b.M347 |
||
| 100 | 1 | _aMarshall, Greg W. | |
| 245 | 1 | 0 |
_aEssentials of marketing management / _cGreg W. Marshall, Mark W. Johnston. |
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _c2011. |
||
| 300 |
_a1 v. (various pagings) : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aJohnston, Mark W. | |
| 907 |
_a.b15072344 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.M347 |
||
| 914 | _avtls003469782 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2011-10-06 _cm _da _feng _gnyu _y0 _z.b15072344 |
||
| 999 |
_c491761 _d491761 |
||