000 01190nam a2200325 a 4500
005 20250913114518.0
008 981208s1986 xxu 000 0 eng
010 _a85-026785
020 _a0877571791
039 9 _a200804161844
_bjamain
_y08-18-1999
_zload
090 _aHD9980.5.C74
090 _aHD9980.5
_b.C74
245 0 0 _aCreativity in service marketing :
_bwhat's new, waht works, what's developing /
_cedited by M. Venkatesan, Diane M.Schmalensee, Claudia Marshall
260 _aChicago :
_bAmerican Marketing Association,
_c1986
300 _a175 p. ;
_c28cm.
440 0 _aProceedings series/American Marketing Assocition
650 0 _aService industries
_vCongresses
650 _aMarketing
_vCongresses
700 1 _aVenkatesan, M.,
_d1936-
700 1 _aSchmalensee, Diane M.
700 1 _aMarshall, Claudia
711 2 0 _aAMA's Services Marketing Conference (1985 : San Francisco)
711 2 0 _aAmerican Marketing Association
907 _a.b10471960
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHD9980.5.C74
914 _avtls000049156
991 _aFakulti Pengurusan Perniagaan
998 _at
_b1999-05-08
_cm
_da
_feng
_gxxu
_y0
_z.b10471960
999 _c49145
_d49145