| 000 | 01158nam a2200349 a 4500 | ||
|---|---|---|---|
| 005 | 20250918142307.0 | ||
| 008 | 110621s2010 enka b 001 0 eng | ||
| 020 |
_a9781849711937 (hbk.) _cRM99.33 |
||
| 020 | _a9781849711142 (pbk.) | ||
| 039 | 9 |
_a201111091601 _bzabidah _c201108261105 _drasyilla _y06-21-2011 _zrasyilla |
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| 040 | _aUKM | ||
| 090 | _aHN18.R678 2010 | ||
| 090 |
_aHN18 _b.R678 2010 |
||
| 100 | 1 |
_aRose, Chris, _d1956- |
|
| 245 | 1 | 0 |
_aHow to win campaigns : _bcommunications for change / _cChris Rose. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bEarthscan, _c2010. |
||
| 300 |
_aix, 381 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. [331]-358) and index. | ||
| 650 | 0 | _aSocial action. | |
| 650 | 0 | _aCommunication in social action. | |
| 650 | 0 | _aSocial marketing. | |
| 650 | 0 | _aPersuasion (Psychology) | |
| 650 | 0 | _aPublicity. | |
| 907 |
_a.b15068146 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHN18.R678 2010 |
||
| 914 | _avtls003469340 | ||
| 990 | _aza | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan (SMK) | ||
| 998 |
_at _b2011-08-06 _cm _da _feng _genk _y0 _z.b15068146 |
||
| 999 |
_c491423 _d491423 |
||