| 000 | 01349nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250918142133.0 | ||
| 008 | 110607s2009 enk b 001 0 eng | ||
| 020 |
_a9780230577893 _cRM133.46 |
||
| 020 | _a023057789X | ||
| 039 | 9 |
_a201106281639 _bzaina _c201106071233 _dfarid _y06-07-2011 _zfarid |
|
| 043 | _an-us--- | ||
| 090 | _aPN4900.P5G864 | ||
| 090 |
_aPN4900.P5 _bG864 |
||
| 100 | 1 | _aGunelius, Susan. | |
| 245 | 1 | 0 |
_aBuilding brand value the Playboy way / _cSusan Gunelius. |
| 260 |
_aBasingstoke, Hampshire : _bPalgrave MacMillan, _c2009. |
||
| 300 |
_axx, 188 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a'Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion'--Provided by publisher. | ||
| 610 | 2 | 0 | _aPlayboy Enterprises. |
| 650 | 0 |
_aBranding (Marketing) _zUnited States |
|
| 650 | 0 |
_aTarget marketing _zUnited States. |
|
| 907 |
_a.b1505360x _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kPN4900.P5G864 |
||
| 914 | _avtls003467838 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2011-07-06 _cm _da _feng _genk _y0 _z.b1505360x |
||
| 999 |
_c490035 _d490035 |
||