| 000 | 01166nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250918140523.0 | ||
| 008 | 110425s2010 enka b 001 0 eng | ||
| 020 |
_a9780415442732 (hbk.) _cRM164.92 |
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| 020 | _a0415442737 (hbk.) | ||
| 039 | 9 |
_a201305291811 _bzaina _c201108111532 _dlatihan _c201108110950 _dlatihan _c201107061016 _dzabidah _y04-25-2011 _zrahah |
|
| 040 | _aUKM | ||
| 090 | _aHF5822.F466 | ||
| 090 |
_aHF5822 _b.F466 |
||
| 100 | 1 |
_aFennis, Bob Michael, _d1968- |
|
| 245 | 1 | 4 |
_aThe psychology of advertising / _cBob M. Fennis and Wolfgang Stroebe. |
| 260 |
_aHove, East Sussex : _bPsychology Press, _c2010. |
||
| 300 |
_axi, 329 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
|
| 650 | 0 |
_aConsumers _xAttitudes. |
|
| 700 | 1 | _aStroebe, Wolfgang. | |
| 907 |
_a.b15015622 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5822.F466 |
||
| 914 | _avtls003463810 | ||
| 990 | _aza | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2011-12-04 _cm _da _feng _genk _y0 _z.b15015622 |
||
| 999 |
_c486286 _d486286 |
||