000			01342cam a2200361 a 4500
005			20250918140517.0
008			110422s2010 nyua bi 001 0 eng
020			_a9780415805674 (hbk) _cRM448.27
020			_a0415805678 (hbk.)
020			_a9780415805674 (pbk.)
020			_a0415805686 (pbk.)
039		9	_a201107051130 _bzabidah _c201106161534 _dariff _c201106091540 _dfarid _c201106091438 _dfarid _y04-22-2011 _zrahah
040			_aUKM
090			_aBF637.P4 P437 2010
090			_aBF637.P4 _bP437 2010
100	1		_aPerloff, Richard M.
245	1	4	_aThe dynamics of persuasion : _bcommunication and attitudes in the 21st century / _cRichard M. Perloff.
250			_a4th ed.
260			_aNew York : _bRoutledge, _c2010.
300			_axvi, 425 p. : _bill. ; _c24 cm.
490	0		_aCommunication series. Communication theory and methodology
504			_aIncludes bibliographical references and indexes.
650		0	_aPersuasion (Psychology)
650		0	_aMass media _xPsychological aspects.
650		0	_aAttitude change.
907			_a.b15014423 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kBF637.P4 P437 2010
914			_avtls003463686
991			_aFakulti Sains Sosial & Kemanusiaan
991			_aFakulti Ekonomi & Perniagaan (FEP)
998			_at _b2011-09-04 _cm _da _feng _gnyu _y0 _z.b15014423
999			_c486174 _d486174