| 000 | 02203nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250918140442.0 | ||
| 008 | 110420s2009 nyu b 001 0 eng | ||
| 020 |
_a9780230612433 _cRM93.80 |
||
| 020 | _a0230612431 | ||
| 039 | 9 |
_a201104261701 _bzaina _c201104201512 _dfarid _c201104201507 _dfarid _y04-20-2011 _zfarid |
|
| 041 | 1 |
_aeng _hger |
|
| 090 | _aHB74.5.H376 | ||
| 090 |
_aHB74.5 _b.H376 |
||
| 100 | 1 | _aHaring, Norbert | |
| 240 | 1 | 0 |
_ačŤonomie 2.0. _lEnglish |
| 245 | 1 | 0 |
_aEconomics 2.0 : _bwhat the best minds in economics can teach you about business and life / _cNorbert Haring and Olaf Storbeck |
| 260 |
_aNew York, NY : _bPalgrave MacMillan, _c2009 |
||
| 300 |
_axvi, 240 p. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 520 | _aEconomists can help shape monetary policy, global policy and even how much you pay for a new pair of shoes. For example, do you know who benefits the most from globalization? How do fitness studios and providers of Internet access earn most of their money?: from the laziness and irrationality of their customers. This book features contributions from top thinkers in the economic field from around the world, such as Philippe Aghion, Paul Krugman, Daniel Gros, and George Lowenstein. It also includes chapters on: Financial Markets: Are They Completely Efficient or Totally Nuts (rational vs. emotional), and The Art of Selling: How marketers use consumer decision making data to sell us products we don't need. This text makes an impressive case for the argument that economics is not a dry science and that economics principles impact much of our day to day life. Completely without formulas and theoretical ballast, the authors present current findings of prominent economists and expand the economic knowledge of their readers. They manage to make complex relationships clear. | ||
| 650 | 0 |
_aEconomics _xPsychological aspects |
|
| 700 | 1 | _aStorbeck, Olaf | |
| 907 |
_a.b15007352 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHB74.5.H376 |
||
| 914 | _avtls003462947 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2011-07-04 _cm _da _feng _gnyu _y0 _z.b15007352 |
||
| 999 |
_c485497 _d485497 |
||