000			01714nam a2200373 a 4500
005			20250918130312.0
008			110411s2010 inua bi 001 0 eng
020			_a9780470634035 _cRM73.53
020			_a0470634030
039		9	_a201309101725 _blan _c201107201712 _dzaina _c201106281627 _drasyilla _y04-11-2011 _zrasyilla
040			_dUKM
090			_aHF5415.1265.E953
090			_aHF5415.1265 _b.E953
100	1		_aEvans, Dave, _d1956-
245	1	0	_aSocial media marketing : _bthe next generation of business engagement / _cDave Evans with Jake McKee.
260			_aIndianapolis, Ind. : _bWiley Pub., _c2010.
300			_axix, 388 p. : _bill. ; _c24 cm.
490	1		_aSerious skills.
504			_aIncludes bibliographical references (p. 355-375) and index.
505	0	0	_tSocial business fundamentals -- _tSocial media and customer engagement -- _tThe new role of the customer -- _tBuild a social business -- _tThe social business ecosystem -- _tRun a social business -- _tSocial technology and business decisions -- _tSocial analytics, metrics, and measurement -- _tFive essential tips -- _tSocial business building blocks -- _tEngagement on the social web -- _tSocial CRM -- _tSocial objects -- _tThe social graph -- _tSocial applications.
650		0	_aInternet marketing.
650		0	_aSocial media _xMarketing.
650		0	_aSocial marketing.
650		0	_aCustomer relations.
700	1		_aMcKee, Jake.
830		0	_aSerious skills.
907			_a.b14994690 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.1265.E953
914			_avtls003461630
990			_azsz
991			_aFakulti Teknologi dan Sains Maklumat
998			_at _b2011-11-04 _cm _da _feng _ginu _y0 _z.b14994690
999			_c484252 _d484252