000			01762cam a2200409 i 4500
005			20250918130301.0
008			110407t2010 maua 001 0 eng d
020			_a9780073381107 _cRM644.82
020			_a9780077294106
020			_a9780070171008 _qpaperback _cHadiah
039		9	_a201701041130 _blan _c201612291504 _dhendon _c201211021548 _dzainol _c201104191138 _dzarina _y04-07-2011 _zidah
040			_aUKM _erda
090			_aHF5415.33.U6H38 2010
090			_aHF5415.33.U6 _bH38 2010
090			_aHF5415.33.U6 _bH393c 2010 9
100	1		_aHawkins, Del I., _eauthor.
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh.
250			_aEleventh edition.
264		1	_aBoston : _bMcGraw-Hill Irwin, _c2010.
264		4	_c©2010.
300			_axxii, 778 pages : _bcolour illustrations ; _c27 cm. + _e1 CD-ROM (4 3/4 in.)
500			_aBook is accompanied by 1 CD' Consumer behavior, 11e' bearing the same call number and available at Koleksi Media.
500			_aBook is accompanied by 1 CD' Consumer behavior, 11th ed.' bearing the same call number and available at Makmal Digital, Perpustakaan Dr. Abdul Latiff.
504			_aIncludes bibliographical references and index.
650		0	_aConsumer behavior _zUnited States.
650		0	_aMarket surveys _zUnited States.
650		0	_aConsumer behavior _zUnited States _vCase studies
700	1		_aMothersbaugh, David L., _eauthor.
907			_a.b14992462 _b2025-08-01 _c2019-11-12
942			_c01 _n0 _kHF5415.33.U6H38 2010
914			_avtls003461404
990			_aszj
991			_aFakulti Ekonomi dan Pengurusan
991			_aProgram Psikologi, KKL
998			_a(2)d _a(4)t _b2011-07-04 _cm _dm _feng _gmau _y0 _z.b14992462
999			_c484036 _d484036