000			01827nam a2200337 a 4500
005			20250918130229.0
008			110331s2011 nyub b 001 0 eng
020			_a9780073378886 (pbk.) _cRM347.58
020			_a0073378887 (pbk.)
039		9	_a201211021601 _bzainol _c201106080918 _drosli _c201106011450 _drahah _c201103310951 _drahah _y03-31-2011 _zrahah
040			_aUKM
090			_aP90.D654 2011
090			_aP90 _b.D654 2011
090			_aP90 _b.D671d 2011 9
100	1		_aDominick, Joseph R.
245	1	0	_aDynamics of mass communication : _bmedia in transition / _cJoseph Dominick.
250			_a11th ed.
260			_aNew York : _bMcGraw-Hill Higher Education, _cc2011.
300			_axxiii, 482 p. : _bill. (chiefly col.) ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
650		0	_aMass media.
907			_a.b14985974 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kP90.D654 2011
914			_avtls003460737
990			_ark4
991			_aFakulti Sains Sosial & Kemanusiaan
991			_aProgram Psikologi, KKL
998			_ad _at _b2011-05-03 _cm _da _feng _gnyu _y0 _z.b14985974
999			_c483394 _d483394