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| 008 | 110209s2007 nyua ob 001 0 eng c | ||
| 020 | _a9780814473832 (hardcover) | ||
| 020 | _a0814473830 (hardcover) | ||
| 020 | _a9780814429907 (electronic bk.) | ||
| 020 | _a0814429904 (electronic bk.) | ||
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_aAU@ _b000042133425 |
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| 035 | _a(OCoLC)123298141 | ||
| 035 | _a(OCoLC)ocn123298141 | ||
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_a201102091534 _bhzms _y02-09-2011 _zhzms |
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| 050 | 1 | 4 |
_aHF5415.123 _b.K45 2007 |
| 082 | 0 | 4 |
_a658.8 _222 |
| 100 | 1 |
_aKelly, Lois _d1955- |
|
| 245 | 1 | 0 |
_aBeyond buzz _h[electronic resource] : _bthe next generation of word-of-mouth marketing / _cLois Kelly. |
| 260 |
_aNew York : _bAMACOM, _cc2007. |
||
| 300 |
_ax, 228 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 213-220) and index. | ||
| 505 | 0 | _aEnough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a'talk' culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources. | |
| 506 | _aAccess is restricted to subscribing institutions. | ||
| 530 | _aAvailable also in a print ed. | ||
| 538 | _aMode of access: Internet via World Wide Web. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 |
_aMarketing. _960389 |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 776 | 0 | 8 |
_iPrint version: _aKelly, Lois, 1955- _tBeyond buzz. _dNew York : AMACOM, c2007 _z9780814473832 _z0814473830 _w(DLC) 2006036160 _w(OCoLC)74916050 |
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_3Full text available from Books24x7 BusinessPro Collection _uhttp://encompass.library.cornell.edu/cgi-bin/checkIP.cgi?access=gateway_standard%26url=http://www.books24x7.com/marc.asp?bookid=16092 _zConnect to full text. |
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