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008 101230s2010 gw s j eng d
020 _a9783790823578 (electronic bk.)
020 _a9783790823561 (paper)
035 _a(Springer)978-3-7908-2356-1
039 9 _y12-30-2010
_zmuhaimin
050 0 4 _aHF5415.5
_b.F355 2010
082 0 4 _a658.8343
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090 _aHF5415.5
_b.F192 2010
100 1 _aFalkenreck, Christine.
245 1 0 _aReputation transfer to enter new B-to-B markets
_h[electronic resource] :
_bmeasuring and modelling approaches /
_cby Christine Falkenreck.
260 _aHeidelberg :
_bPhysica-Verlag Heidelberg,
_c2010.
300 _a244 p. :
_bill., digital ;
_c24 cm.
440 0 _aContributions to management science,
_x1431-1941
650 0 _aCustomer relations.
650 0 _aRelationship marketing.
650 0 _aIntercultural communication.
650 0 _aExport marketing.
650 1 4 _aEconomics/Management Science.
650 2 4 _aMarketing.
_960389
650 2 4 _ae-Commerce/e-business.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
856 4 0 _uhttps://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1007/978-3-7908-2357-8
907 _a.b14882231
_b2023-11-23
_c2019-11-12
942 _n0
_kHF5415.5 .F192 2010
914 _avtls003449882
998 _ae0001
_b2010-04-12
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_y0
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