000 01460nam a2200397 a 4500
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007 cr nn 008maaau
008 101220s2009 gw s j eng d
020 _a9783642032431 (electronic bk.)
039 9 _y12-20-2010
_zmuhaimin
040 _aUKM
050 0 4 _aHF5415.55
_b.H68 2009
082 0 4 _a658.812
_221
090 _aHF5415.55
_b.H838 2009
100 1 _aHougaard, Soren.
245 1 4 _aThe relationship marketer
_h[electronic resource] :
_brethinking strategic relationship marketing /
_cby Soren Hougaard, Mogens Bjerre.
250 _a2nd ed.
260 _aBerlin, Heidelberg :
_bSpringer-Verlag Berlin Heidelberg,
_cc2009.
300 _a13, 236 p. :
_bill., digital ;
_c23 cm.
650 0 _aRelationship marketing.
650 0 _aCustomer relations.
650 0 _aStrategic planning.
650 2 _aManagement/Business for Professionals.
650 1 _aEconomics/Management Science.
650 2 _aMarketing.
_960389
700 1 _aBjerre, Mogens.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer e-books
856 4 0 _uhttps://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1007/978-3-642-03243-1
907 _a.b14869901
_b2024-02-20
_c2019-11-12
942 _n0
_kHF5415.55 .H838 2009
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998 _ae
_b2010-07-12
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_y0
_z.b14869901
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