| 000 | 01188nam a2200349 a 4500 | ||
|---|---|---|---|
| 005 | 20250930131134.0 | ||
| 008 | 101201s2010 nyua b 001 0 eng | ||
| 020 |
_a9780073404769 _cRM584.79 |
||
| 020 | _a0073404764 (alk. paper) | ||
| 039 | 9 |
_a201503091636 _blatihan _c201012301438 _dzaina _y12-01-2010 _zfarid |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.3.P478 2010 | ||
| 090 |
_aHF5415.3 _b.P478 2010 |
||
| 100 | 1 | _aPeter, J. Paul | |
| 245 | 1 | 0 |
_aConsumer behavior & marketing strategy / _cJ. Paul Peter, Jerry C. Olson. |
| 246 | 3 | _aConsumer behavior and marketing strategy | |
| 250 | _a9th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _c2010 |
||
| 300 |
_axix, 554 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 526 | _aBuku bacaan asas fakulti | ||
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 |
_aMarketing _960389 |
|
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie), _d1944- |
|
| 907 |
_a.b14851003 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.3.P478 2010 |
||
| 914 | _avtls003446532 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2010-01-12 _cm _da _feng _gnyu _y0 _z.b14851003 |
||
| 999 |
_c471722 _d471722 |
||