000			01883nam a2200433 a 4500
005			20250930131107.0
008			101124s2008 enka bi 001 0 eng
020			_a9780415433259(hbk. v. 1) _cRM696.15
020			_a9780415433242 (hbk. : set) _cRM2784.60
020			_a9780415433266 (hbk. : v. 2) _cRM696.15
020			_a9780415433273 (hbk. : v. 3) _cRM696.15
020			_a9780415433280 (hbk. : v. 3) _cRM696.15
039		9	_a201305211802 _bzabidah _c201305171825 _dlan _c201012221511 _drosli _c201012221252 _drosli _y11-24-2010 _zsanusi
040			_dUKM
090			_aHD69.B7 B725
090			_aHD69.B7 _bB725
245	0	0	_aBrands and brand management : _bcritical perspectives on business and management / _cedited by Richard Elliott.
260			_aLondon : _bRoutledge, _c2008.
300			_a4 v. : _bill. ; _c24 cm.
490	0		_aCritical perspectives on business and management.
504			_aIncludes bibliographical references and index.
505	0		_gvol. 1. _tThe Evolution of brands -- _gvol. 2. _tMeasuring and managing brands -- _gvol. 3. _tCorporate brands and corporate reputation -- _gvol. 4. _tCross-cultural and critical perspectives on brands.
650		0	_aProduct management. _960776
650		0	_aBrand name products _xManagement.
650		0	_aCorporate image.
650		0	_aCorporations _xPublic relations.
700	1		_aElliott, Richard H.
740			_aThe Evolution of brands ; _nvol. 1.
740			_aMeasuring and managing brands ; _nvol. 2.
740			_aCorporate brands and corporate reputation ; _nvol. 3.
740			_aCross-cultural and critical perspectives on brands ; _nvol. 4.
907			_a.b14842932 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHD69.B7 B725
914			_avtls003445700
990			_ark4
991			_aFakulti Ekonomi & Pengurusan
998			_at _b2010-11-11 _cm _da _feng _genk _y0 _z.b14842932
999			_c470922 _d470922