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007			cr |||||||||||
008			101116s2009 caua sb 001 0 eng
020			_a9780857021007
035			_a11831106
037			_bSage Publications, Inc. _nhttp://www.sage-ereference.com
039		9	_y11-16-2010 _znona
040			_aCh
050	0	0	_aHF1416 _b.S24 2009
082	0	0	_a658.8/4 _222
245	0	4	_aThe SAGE handbook of international marketing _h[electronic resource]/ _cedited by Masaaki Kotabe and Kristiaan Helsen
246	1	0	_aInternational marketing
260			_aLos Angeles ; _aLondon : _bSAGE, _c2009.
300			_a1 online resource
504			_aIncludes bibliographical references and index.
505	0		_aTheoretical paradigms, issues, and debates / Masaaki Kotabe and Kristiaan Helsen -- The ancient road : an overview of globalization / Terry Clark, Monica Hodis, and Paul D'Angelo -- The changing global political and institutional environment / Jonathan Doh and Terrence Guay -- Marketing and the global legal environment / Subhash Jain and Robert Bird -- Consumer cognition across cultures / Bernd H. Schmitt and Nader T. Tavassoli -- Nation equity : country-of-origin effects and globalization / Durairaj Maheswaran and Cathy Yi Chen -- Researching international markets : philosophical and methodological issues / V. Kumar -- Research into exporting : theoretical, methodological, and empirical insights / Constantine S. Katsikeas, Leonidas C. Leonidou, and Saeed Samiee -- International franchising and licensing / Lance Eliot Brouthers and Jason Patrick McNicol -- Joint ventures and alliances / Miguel Rivera-Santos and Andrew C. Inkpen -- Establishment mode choice : acquisition versus Greenfield entry / Desislava Dikova and Keith D. Brouthers -- Exit strategies / Masaaki Kotabe and Sonia Ketkar -- Global competitive marketing strategy / Michael Grund, Oliver Heil, and Mark Elsner -- Global sourcing strategy / Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray -- Uniformity versus conformity : the standardization issue in international marketing strategy / Saeed Samiee, Constantine S. Katsikeas, and Marios Theodosiou -- International diffusion of new products / Trichy V. Krishnan and Suman Ann Thomas -- Global branding / John Roberts and Julien Cayla -- Pricing in the global marketplace / Kristiaan Helsen -- Global communications / Gary J. Bamossy and Johny K. Johansson -- Global channels of distribution / Daniel C. Bello and Forrest Briggs -- Global trends in grocery retailing / Katrijn Gielens and Marnik G. Dekimpe -- International salesforce management / Thomas Brashear Alejandro -- The Internet and international marketing / Venkatesh Shankar and Jeffrey Meyer -- Organizational heritage, institutional changes and strategic responses of firms from emerging economics / Preet S. Aulakh and Raveendra Chittoor -- Small multinational enterprises under globalization / Gary Knight -- Ethics and corporate social responsibility for marketing in the global marketplace / Georges Enderle and Patrick E. Murphy.
533			_aElectronic reproduction. _bThousand Oaks, Calif. : _cSage Publications, Inc., _d2009. _nMode of access: World Wide Web. _nSystem requirements: Web browser. _nAccess may be restricted to users at subscribing institutions.
650		0	_aExport marketing.
700	1		_aKotabe, Masaaki.
700	1		_aHelsen, Kristiaan.
710	2		_aSage Publications, inc.
710	2		_aSage eReference (Online service)
856	4	0	_uhttps://eresourcesptsl.ukm.remotexs.co/login?url=http://sage-ereference.com/hdbk_intlmarket/
907			_a.b14839246 _b2022-04-06 _c2019-11-12
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998			_ae _b2010-03-11 _cm _dz _feng _gcau _y0 _z.b14839246
999			_c470560 _d470560