| 000 | 01097nam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20250918122640.0 | ||
| 008 | 101104s2007 cau b 001 0 eng | ||
| 020 |
_a9780787978440 (hbk.) _cRM252.86 (1n = RM126.43 ) |
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| 020 | _a0787978442 (hbk.) | ||
| 039 | 9 |
_a201102111206 _brosli _c201101171055 _drasyilla _y11-04-2010 _zmazarita |
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| 040 | _aUKM | ||
| 090 | _aPN1590.M27B438 | ||
| 090 |
_aPN1590.M27 _bB438 |
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| 100 | 1 |
_aBernstein, Joanne Scheff, _d1945- |
|
| 245 | 1 | 0 |
_aArts marketing insights : _bthe dynamics of building and retaining performing arts audiences / _cJoanne Scheff Bernstein ; foreword by Philip Kotler |
| 260 |
_aSan Francisco : _bJossey-Bass, _c2007 |
||
| 300 |
_axx, 294 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 267-280) and index | ||
| 650 | 0 |
_aPerforming arts _xMarketing |
|
| 907 |
_a.b14829423 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kPN1590.M27B438 |
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| 914 | _avtls003444299 | ||
| 990 | _ark4 | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_at _b2010-04-11 _cm _da _feng _gcau _y0 _z.b14829423 |
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| 999 |
_c469648 _d469648 |
||