000			01318cam a2200337 a 4500
005			20250918122611.0
008			101123s2009 nyua bi 001 0 eng
020			_a9781581156720 _cRM61.22
020			_a1581156723
039		9	_a201011231443 _bariff _c201011231442 _dariff _c201010271207 _drahah _y10-27-2010 _zrahah
040			_aUKM
090			_aHD69.B7G634 2009
090			_aHD69.B7 _bG634 2009
100	1		_aGobe, Marc.
245	1	0	_aEmotional branding : _bthe new paradigm for connecting brands to people / _cby Marc Gobe
250			_aUpdated and rev. ed.
260			_aNew York : _bAllworth Press, _c2009
300			_axxxiv, 325 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index
650		0	_aBranding (Marketing)
650		0	_aConsumers' preferences
650		0	_aMotivation research (Marketing)
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1008/2009037541-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1008/2009037541-d.html
907			_a.b14823536 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHD69.B7G634 2009
914			_avtls003443682
991			_aFakulti Teknologi & Sains Maklumat
998			_at _b2010-01-10 _cm _da _feng _gnyu _y0 _z.b14823536
999			_c469070 _d469070