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| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aContemporary perspectives on strategic market planning / _cRoger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan |
| 260 |
_aBoston : _bAllyn and Bacon, _c1990 |
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_a453 p. : _bill. ; _c23 cm. |
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| 650 | 0 |
_aMarketing _xPlanning |
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| 650 | 0 | _aStrategic planning | |
| 700 | 1 | _aMahajan, Vijay | |
| 700 | 1 | _aVaradarajan, P. | |
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_a.b10447659 _b2021-05-28 _c2019-11-12 |
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